Crunch Factory was looking for a complete branding re-boot of their deliciously, popular Crunch Roll products. We began by working through several rounds of logo designs, which included consideration of different naming options. Next, we moved on to creating bold, new concepts for package design. After several rounds, the finished trio of Crunch Factory packaging was an arresting complement of scrumptious appetite appeal and dynamic flavor profiles, standing out among its’ competitors on shelf.

Initial Logo Design Options

Refined Logo Direction Options

Final Logo

Initial Package Concepts

Final Package Design